ADA compliance isn’t just the law. It’s a $6.9 billion opportunity.
Let’s help you unlock it.
Wait… What Do You Mean by Accessibility?
When we say digital accessibility, we mean designing your website so that everyone — including people with visual, auditory, motor, or cognitive disabilities — can easily use it.
It’s not just about adding alt text or bigger fonts. True accessibility means:
Screen readers can interpret your content
Keyboard users can navigate with ease
Forms, buttons, & videos function properly for every user
Most people think accessibility is just about legal compliance
That’s only half the story.
The best businesses see accessibility as a path to growth. It improves:
Conversion Rates
User Experience
Search Engine Rankings
Your Overall Revenue
Accessibility covers both compliance and business performance.
Why Accessibility Matters
1 in 4
adults in the U.S. has a disability.
80%
of people will experience a disability in their lifetime.
70%
of websites are not accessible compliant
A legal requirement
A trust signal that strengthens your brand
A strong business advantage
Legal Risk Is Real
The Department of Justice considers websites public accommodations.
That means your site must comply.
4,605 ADA lawsuits were filed in 2023, up 13% from the previous year
Fines for non-compliance start at $75,000
Repeat violations can lead to fines over $150,000
Using accessibility widgets alone doesn’t protect you
Accessibility Drives Real Business Results
Companies that prioritize accessibility report:
25–35%
increases in conversions
30%
boosts in organic traffic
20–25%
increases in engagement
Up to 30%
better user retention
15%
more users reached
Our 5-Step Accessibility Process
We combine automation and human expertise to get your website fully compliant and more user-friendly.
Step 1:
Audit
We scan your site with both automated tools and manual review.
Step 2:
Remediation
We fix issues to meet WCAG 2.1 AA standards.
Step 3:
Validation
We test across screen readers, devices, and browsers.
Step 4:
Ongoing Monitoring
We track issues regularly and run quarterly audits to maintain compliance.
Step 5:
Training
We provide hands-on workshops for your internal teams.
We test with: JAWS, NVDA, VoiceOver, TalkBack, and other major tools.
Case Studies
After facing a lawsuit in 2006, Target updated its website for accessibility and saw a 30% increase in online sales.
Target ignored accessibility and got sued. It cost them $6 million. But after making changes, they saw a 30% increase in online sales.
Improved its website experience and saw growth in web traffic and customer engagement.
The Home Depot took the smarter path. They trained their UX team, improved accessibility, and saw a boost in traffic and engagement — no lawsuits, just results.
Became the first U.S. bank to proactively commit to web accessibility in 2000, introducing accessible online banking and Talking ATMs.
Bank of America took the lead before lawsuits hit the industry. By partnering directly with disability advocates, they improved accessibility across services and set a new standard for inclusivity banking.
One waited too long. The other got ahead. And one led the way. Which path will you take?
FAQs
Do I really need to comply with the ADA?
Yes. Your website is a public-facing space, and the law applies.
Will it cost a lot or require a full redesign?
Not necessarily. Many issues are fixable without starting from scratch.
What’s WCAG?
These are global guidelines that define how to make web content accessible.
Can I just use a plugin or overlay?
No. These solutions don’t meet compliance requirements on their own.
How long does it take?
Typical turnaround is 4 to 8 weeks, with regular check-ins after that.
The ROI of Compliance
ADA compliance isn’t just a safety net. It’s a business growth lever.
Avoid costly lawsuits
Improve usability and conversions
Attract new audiences
Gain a long-term SEO boost
Accessibility helps people and improves your bottom line.
Let’s Make Your Website Inclusive, Compliant, and Conversion-Ready
Whether you’re just getting started or ready to go all in, we’ll help you every step of the way.
Start with a free audit. It could save you thousands.
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